McDonald’s Collectors Meal
As Gen Z navigates adulthood, they're turning to nostalgia as a refuge from today's challenges. To connect with this sentiment, McDonald’s has launched a global program that revives cherished memories through a new series of limited-edition cups. Starting August 13th, 2024, U.S. fans can collect one of six exclusive cups with the purchase of a Collector's Meal. Our campaign aims to deepen the emotional bond fans have with McDonald’s collectibles, creating fresh excitement by partnering with talented artists to reimagine iconic characters and collaborations for a new generation. Whether you're a seasoned collector or simply nostalgic, you can enjoy all six unique cup designs.
Collectors Cup PR Box Renderings and Printing File Process
Final Collectors Cup PR Box
The Cups
Influencers Receive the PR Box
Meal Options
A Sausage McMuffin® with Egg, Hash Brown, and Small Hot Coffee during breakfast hours, or the choice of a 10-piece Chicken McNuggets® or Big Mac® along with Medium World Famous Fries® and a Medium soft drink throughout the rest of the day.
