“LinkedIn Goes Grey”

During Pride season, companies use rainbow-washing for profit and corporate influence without doing anything truly productive for the LGBTQ+ community. To shine a light on this Ally Gap—the space between calling oneself an ally and actually being one—LinkedIn is removing all color from its interface and showing how businesses can be true leaders of change, 365 days of the year.

Times Square Goes Grey

For 24 hours, LinkedIn will take over the monitors in Times Square to build intrigue around what LinkedIn is doing to promote true allyship.

WSJ News Coverage

News coverage following the Times Square Takeover stunt.

Linkedin Interface

On June 1st, the LinkedIn interface will lose color.

Instant Color will be given to LGBTQ+ owned businesses. True allies that are already doing a successful job will regain color after 1 week. All others will have to earn back their colors.

During June and July, businesses can prove they’re true allies to regain their colors by:

Setting up recurring donations to LGBTQ+ orgs

Making public commitments to LGBTQ+ figures and orgs
Adding LGBTQ+ friendly healthcare benefits (family planning, coverage for hormone replacement therapy and gender affirmation surgery, etc.)

City Pride Parades

LinkedIn will have floats in NYC, San Fran and Chicago pride parades, but they’ll be completely grey, without a touch of color. Still celebratory, with pom poms, beads, and face paint, but all gray. No messaging except for logo and QR code pushing to microsite

Ally Article

When people scan the QR code on the float, they’ll be taken to their LinkedIn news feed. At the top of the News section, the article about allieship will be permanently pinned.

Ally Forbes Leaderboard

LinkedIn partners with Forbes to highlight and boost job listings for the top 20 companies meeting their ally criteria. Results and progress will change throughout the year.

The Ally Badge

At the end of July when color fully returns to LinkedIn, any company that qualified will have a special Ally Badge on their company page.

The Ally Audit

Anonymous surveys will be sent to employees at top-performing companies to assess the workplace’s inclusivity. Results will be publicly reported on each company’s LinkedIn profile page.

LinkedInclusive

Like Grammarly, LinkedIn will have a built in proofreading system called “LinkedInclusive” that encourages users to adopt more gender-inclusive language.

“LinkedIn Goes Grey”

Times Square Goes Grey

For 24 hours, LinkedIn will take over the monitors in Times Square to build intrigue around what LinkedIn is doing to promote true allyship.

WSJ News Coverage

News coverage following the Times Square Takeover stunt.

Linkedin Interface

On June 1st, the LinkedIn interface will lose color.

Instant Color will be given to LGBTQ+ owned businesses. True allies that are already doing a successful job will regain color after 1 week. All others will have to earn back their colors.

During June and July, businesses can prove they’re true allies to regain their colors by:

Setting up recurring donations to LGBTQ+ orgs

Making public commitments to LGBTQ+ figures and orgs

Adding LGBTQ+ friendly healthcare benefits (family planning, coverage for hormone replacement therapy and gender affirmation surgery, etc.)

City Pride Parades

LinkedIn will have floats in NYC, San Fran and Chicago pride parades, but they’ll be completely grey, without a touch of color. Still celebratory, with pom poms, beads, and face paint, but all gray. No messaging except for logo and QR code pushing to microsite

Ally Article

When people scan the QR code on the float, they’ll be taken to their LinkedIn news feed. At the top of the News section, the article about allieship will be permanently pinned.

Ally Forbes Leaderboard

LinkedIn partners with Forbes to highlight and boost job listings for the top 20 companies meeting their ally criteria. Results and progress will change throughout the year.

The Ally Badge

At the end of July when color fully returns to LinkedIn, any company that qualified will have a special Ally Badge on their company page.

The Ally Audit

Anonymous surveys will be sent to employees at top-performing companies to assess the workplace’s inclusivity. Results will be publicly reported on each company’s LinkedIn profile page.

LinkedInclusive

Like Grammarly, LinkedIn will have a built in proofreading system called “LinkedInclusive” that encourages users to adopt more gender-inclusive language.

EXAMPLES: Maternity/Paternity leave = Parental leave and She/He = you/they (when referring to a candidate)

WORK PRODUCED AT book180

AD: AMANDA SIDERIS and MACY GONZALEZ

CW: LUC ALMEDA and ANAIIS RABIELA

FOR FURTHER STALKING NEEDS 👀

“LinkedIn Goes Grey”

Times Square Goes Grey

For 24 hours, LinkedIn will take over the monitors in Times Square to build intrigue around what LinkedIn is doing to promote true allyship.

WSJ News Coverage

News coverage following the Times Square Takeover stunt.

Linkedin Interface

On June 1st, the LinkedIn interface will lose color.

Instant Color will be given to LGBTQ+ owned businesses. True allies that are already doing a successful job will regain color after 1 week. All others will have to earn back their colors.

During June and July, businesses can prove they’re true allies to regain their colors by:

Setting up recurring donations to LGBTQ+ orgs

Making public commitments to LGBTQ+ figures and orgs

Adding LGBTQ+ friendly healthcare benefits (family planning, coverage for hormone replacement therapy and gender affirmation surgery, etc.)

City Pride Parades

LinkedIn will have floats in NYC, San Fran and Chicago pride parades, but they’ll be completely grey, without a touch of color. Still celebratory, with pom poms, beads, and face paint, but all gray. No messaging except for logo and QR code pushing to microsite

Ally Article

When people scan the QR code on the float, they’ll be taken to their LinkedIn news feed. At the top of the News section, the article about allieship will be permanently pinned.

Ally Forbes Leaderboard

LinkedIn partners with Forbes to highlight and boost job listings for the top 20 companies meeting their ally criteria. Results and progress will change throughout the year.

The Ally Badge

At the end of July when color fully returns to LinkedIn, any company that qualified will have a special Ally Badge on their company page.

The Ally Audit

Anonymous surveys will be sent to employees at top-performing companies to assess the workplace’s inclusivity. Results will be publicly reported on each company’s LinkedIn profile page.

LinkedInclusive

Like Grammarly, LinkedIn will have a built in proofreading system called “LinkedInclusive” that encourages users to adopt more gender-inclusive language.

EXAMPLES: Maternity/Paternity leave = Parental leave and She/He = you/they (when referring to a candidate)

WORK PRODUCED AT book180

AD: AMANDA SIDERIS and MACY GONZALEZ

CW: LUC ALMEDA and ANAIIS RABIELA

TIMBERLAND

DIVVY BIKE

FOR FURTHER STALKING NEEDS 👀